GameCrush - PlayDates? - Camming for gamers?

I saw mention of a new social networking site aimed directly at gamers and thought, "that's cool".  Then I read a bit more and thought, "Is it like match.com but for gamers?  What a sausagefest."  Then I read more and it's actually a site where you pay for a "PlayDate" ($6.60 USD for ten minutes) with someone...so...it's a...?

"SAN FRANCISCO – March 23, 2010 GameCrush, now available in public beta, introduces an entirely new interactive social gaming experience allowing gamers to meet, match and pay to play online games with other users (PlayDates). GameCrush is the only online service that allows gamers to choose a companion to spice up their favorite online games. Both Players and PlayDates define the experience they want- either “flirty” or “dirty”, choosing from some of the most popular console titles and casual web-based games. To register for free, visit www.gamecrush.com."

So, it's a thinly veiled cam site?  Brilliant, I wish I had thought of this years ago.  However, there's something that sticks in my craw about the operation.  While I would join a facebook for gamers there's just something...I can't put my finger on it.  There's something rotten in Denmark. 

Now I'm not opposed to anyone flouncing their goodies for good old American dollars (or Euros or yen) for an ultimately empty act of voyuerism.  Maybe I just prefer a separation of gaming and smut (a la church and state) and there's an extra touch of sadness to gaming/cam, sort of like calling a 1-900 just to have someone to talk to or hiring a hooker to play MarioCart with.

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